Explain your role/responsibility within the team and the task. What were you required to do? My role within my team for the online section of The Telegraph, was to create a plan for the website which i did with both of my colleagues, however i specialised and focused in much more on thinking of and creating the headlines and stand-firsts that we would go on to use for our website, as you can see in the photo. I also worked with Derek and Zain to help choose pictures that would work well and synergise with the headlines, capturing people's attention.
For one media form, describe the codes and conventions you chose to follow and explain their intended impact. For the website that my team created, i followed the codes and conventions that were quite easily identifiable within The Telegraph, and would therefore allow Telegraph readers to pick up on this and be able to see the similarities between the two as i was trying to replicate it. For example, The Telegraph has a large image for it's headline story and it is reflects very well as to what the headline is trying to portray, i copied this convention as it emphasises the meaning of the story but it also gives a visual aid of what it is trying to put across to the reader. Another convention is the placement of the ads around the page and what type of ads they are, usually there is a large banner ad along the top of the page, which imposes itself onto the reader and creates interest, i replicated this effect with a Tiffany's ad at the top of the page to promote the upper class brand. Upper class advertising is a code and convention of The Telegraph as it targets more well-off people with much more expensive items than other media medians might, hence why we put a long haul travel agency ad in as well as the Tiffany's ad and a Samsung Galaxy S8 ad in as well.
Explain how your choices reflect the real newspaper's values and target audience. My choices reflect the real newspaper's values and target audience rather well i believe, as there is a slight gender skew towards the female population on the website with a Tiffany's ad representing that, as well as the luxury island getaway with the picturesque image, however these two ads are not mutually gender exclusive as they will attract both genders. Another similarity is the layout of the page that we created with the images all being located in the same place as they are on the actual website, with regards to how important they are, the images and text also have the right framing size with us cropping certain images to make sure they looked correct. Such as the Samsung Galaxy S8 ad, that we had to crop so that the image didn't look stretched.
Explain how your team adapted the news across the three different media forms and the reasons behind your decisions. My team adapted across the three different media forms of print, online and social media by using similar wording in all of our headlines, and stand-firsts so that they had synergy and collaborated with one another to create the desired effect of capturing the audience's attention. We did however decide to use different pictures for all of the images we used in the stories, as this will stop the reader getting bored and keep them engaged if they are switching between medians. Another thing we did was use almost all the same stories in all three forms as just another way to keep the synergy between the three forms of the newspaper alive.
In hindsight, is there anything about your team's outcomes that you would adapt or improve? If i could change anything about the work that our team collectively produced it would only to be to work together more during the planning stage of the newspaper, however i believe it came out very well in the end and as we actually produced our newspaper, everyone in the team worked well and collaborated with each other really well while still doing their own individual work and completing the project.
Summarise the music celebrity you
have created. Include name, music genre, personality and how
they are being used to comment on contemporary celebrity. My music celebrity is called Jack Willis and he is in an indie-rock band. He's a very famous drummer and is well known for his musical ability on the drums and his unorthodox approach to playing music, which makes him a hit with many younger and older fans across the world. Jack has a very laid back demeanor, and gives off an aura that he is a very mysterious person. The public and his fans don't know much about him and that's the way he'd like to keep it.
Evaluate how you have constructed the
representation of your celebrity through your cover image and cover
headline/text (denotation/connotation
of text and image). I have constructed the representation of my celebrity so that he looks mysterious, this is denoted through Jack's squint and tilted head and connotes to the audience that there is something about him that is very mysterious as well as the fact that "An interview" is slightly whited out making it harder to read drawing people in to see and connoting his mysterious theme. He could be very dangerous or an ex-soldier, but the audience doesn't know what it is, they can't quite place their finger on it. This appeals to the audience as it drags them in because they want to know more about him and as the read the cover page they are given more of an idea into what he is like, with the taglines; "It was all about being strong," and "An interview with Jack Willis." This hooks the reader and convinces them to buy the magazine as maybe there will be more info on who Jack Willis is and what he did inside the magazine.
Analyse how far you have used and/or
challenged stereotypes of gender/race/age/sexuality in your cover. In this magazine cover i have reinforced gender stereotypes with the phrase, "It was all about being strong," this says to the audience that as a man and especially in the music business he had to always be strong and there's no other way about it. This perhaps gives the reader an indication as to why he is so mysterious and closed off. It could also be an age related problem as well, being a young musician in a tough business, he had to be strong all the time, reinforcing both gender and age stereotypes.
Reflect on the production/editing
process. Are you pleased with the end
result? Identify what is successful about your shot? What would you have done differently in
hindsight? I am pleased with the end result of my magazine cover, i feel as though the whole production and editing process ran very smoothly and there were no problems in creating the cover. I believe my cover connotes the mysterious theme very well and i think i was successful in portraying that in my pose. In hindsight i probably would've spent slightly more time on the editing process if i could, but i believe it all turned out fine in the end anyway.
How you did it(what videos did you look at, what technology did you use and how?) I recorded my Minecraft video on an Ipad in a portrait framing, whist "playing" Minecraft Pocket Edition on a second Ipad in front of me. I then superimposed my voice-over video on top of the gameplay video, using the free editing app Filmaker pro. For inspiration on what to say i watched a few popular Minecraft youtubers such as, DanTDM and PrestonPlayz and I realised that a common convention of popular Minecraft youtube videos, were the youtubers being loud, cheerful and upbeat, but also laughing at them selves and just being quite relaxed and chilled. I attempted to recreate that feel within my video through my voice-over for the gameplay.
How your video might attract the attention of Mojang and/or Microsoft, and how it might influence them. My video could attract Mojang and/or Microsoft from a variety of ways. They could potentially see me as an investment if i get a lots of views on my video and gain a lot of subscribers, they could therefore use me to promote their game by sponsoring me. This would also be useful to them as i'm promoting the game on a separate platform and can give Mojang any feedback i've had from the subscribers on my youtube channel, relating to Minecraft.
